G'day!
Welcome to the October installment of the think2 design newsletter.
Wow! Has the year flown by for everyone as quickly as it has for us? I bet it has and with the advancement of the year of course a flurry of changes make their way online and the way we look at websites.
Flash Sites
One thing of particular interest is that despite the increasing roll out of broadband in Australia, more and more businesses are shying away from using Flash (animated) sites. This is an approach that makes sense for more than one reason but the primary one that comes to my mind is that by using Flash, you are potentially alienating some viewers who refuse to install the technology onto their computers in order to see your site. They simply take their business elsewhere, that is the nature of conducting business online. The ever present ability to just close the window and be at another vendor in mere seconds presents a very viable argument that business owners need to look at the needs of the end user as well as the aesthetics of the site. All things said and done, Flash animation is for entertainment so if you are selling pots and pans, why not get down to the business of selling rather than entertaining?
If you need some help with your existing site and/or creating a website, please don't hesitate to contact us.
Domain Names
Your ranking when showing up on search pages such as Google is dependent on a number of factors, many of which involve staying up to date with the latest in Search Engine Optimisation. This is a process that can get quite costly and whilst big business can certainly afford it, many small to medium sized enterprises get lost in the shuffle as they simply cannot keep up with pay for click advertising unless the return on investment is there. There are are a number of things we can do to make sure that you are making the best effort possible without spending thousands of dollars on Search Engine Optimisation.
1) Domain names. Domain names are your website address name. Google looks at names and the sites they are connected to. A variety of things increase the relevance of your site and having domain names that relate to the content of the site factors very favourably with search engines. Say for example that you own Bobs Pots and Pans, located in Geelong, of course you would want to own www.bobspans.com.au, however that is leaving free a multitude of other names for your competition to snap up such as www.bobspans.com and have it pointing at their site instead.
think2 design are domain name registrars and we would be happy to work with you to secure relevant domain names at affordable prices.
2) Links. Make sure that you have as many people linking to your site as possible from sites related to yours. It creates little trails for the search engines to follow and the more that are pointing at your site, the more important it makes your content appear. This can boost your ranking dramatically.
3) Keywords. Hidden in the code of your webpage should be lines of code that tell the search engines what content is on the page. Many people have too little or too many of these key words and as a result are ignored by search engines. There should also be descriptive code on the page as well. This is all hidden from your viewers but is entirely visible to the search engine and should not be overlooked.
Need help? Simply drop us a line.
We hope that you enjoyed this newsletter and its quick yet effective tips that should be of some help in getting more out of your investment. If you would like us to be a part of your creative team, simply visit the site at www.think2design.com and check out our portfolio and see if we're a fit for your business. think2 design, break free from the herd.
Oh, and for those who are attending, we hope that you and your families enjoy the Geelong Show this weekend! Don't forget that for those of you who like knocking on strangers doors that Halloween is also just around the corner!
